只有开放的平台才能催化高质量的媒体制作流程

一个开放API的平台将允许媒体制作流程满足不断变化的需求,允许接入来自不同开发人员的工具以创建一个“最佳组合”的媒体供应链解决方案

If you have been kicking around the TV industry for a while, you’ve likely encountered the phrase “best of breed.”

It’s pretty self-explanatory: the best of breed is the top product in a technology category. In the day when a system, such as a production control room, consisted of a bevy of single-function devices like a production switcher, character generator, DVE, videotape machine –later a playout server—and audio consoles, selecting best of breed for each product category theoretically ensured a media organization had deployed the very best possible solution to meet its need.

The same could be said for most every integrated system at a media organization or TV station whether it is an RF transmission system, a contribution system or a master control and monitoring system.

Integration Workflow

While there are a few glaring flaws with the notion, including who determines what technology is best and the idea that what might be best for one application isn’t necessarily best for the next, the concept is not without merit.

Today’s modern media supply chain, however, has a much better chance of bringing this best of breed solution to life as black-box-based systems move to the cloud in the form of virtualized solutions, each of which can more easily be integrated into a media workflow.

If the underlying platform running in the cloud, such as our TVU MediaMind, has an open API, media companies and third-party tech vendors can develop their own solutions, such as a non-linear editor, effects generator, CG, video encoder, NRCS or playout solution, that can be plugged in, contributing to the overall workflow.

What’s more, because the open API gives users and vendors a means to develop their own solutions for the workflow, fulfilling the vision for best of breed can truly be achieved and maintained as needs evolve and individual solutions are updated to accommodate needed changes.

Open Platform

At the heart of this workflow is an open platform. Think of Slack, but in our instance it’s television. The similarity is in how Slack, a communications channel, enables users to plug in a variety of tools to create the workflow that best meets their needs.

In the modern media supply chain, there no longer is room for a closed, proprietary, single-source, all-encompassing solution.

If tomorrow a company offers the market a beginning-to-end workflow solution, its chances of success are pretty limited. Such a company really has no way to compete against an open platform that has plenty of room for third-parties to develop their own solutions that contribute to the overall workflow.

In fact, any company offering such a turnkey product, presumably one it would regard as best of breed, actually precludes itself from ever offering a best-of-breed solution because there will always be a third party developing for an open system that finds a better way.

The true benefit of an open platform that allows others to plug in their specific workflow solutions is that the overall workflow will thrive on the creativity of a potentially unlimited number of developers rather than relying on a single source to offer the best of everything.

Start a Discussion

For any information on this case or for any enquiries on the above products

We can help


查看了此条博客的人还看了

媒体云制播新范式|四川台规模应用TVU云调度 加速数字化转型

四川台经过多轮技术论证和实际场景测试,最终在2024年选择并部署了以TVU Mediahub云调度为核心的云制播整体方案。...

香港立法会采用TVU方案直播综合大楼扩建主体工程竣工仪式

经过多种直播方案的详细比对,立法会直播团队最终选择了TVU One直播背包,通过移动与固定多机位结合的方式,确保将仪式盛况高质量地呈现给观众。...

TVU助力全印电视台实现首届世界视听与娱乐峰会4K直播

凭借在大型国际政经活动直播领域的丰富经验,TVU 再次脱颖而出,为全印电视台的峰会4K直播提供了全面的技术支撑。...

18663ssssssssssss